Frozen yogurt isn't ice cream??

A new wave of tangy frozen yogurt has hit the scene via the popular Pinkberry and Red Mango chains (neither in the Boston area yet, though Red Mango has sold two local franchises) that are serving fat-free, creamy, soft serve with a yogurt-esque flavor. The trend has spurred questions about what exactly is in these tart treats and everything else parading as frozen yogurt.
We don't want to tell people we're yogurt when we're not," says Yang. As for the calorie count, BerryLine's is reasonable with 125 calories for a 4-ounce serving. "The worst part is the cane sugar," he says. Ninety percent of BerryLine flavors are all natural (many include fresh fruits), says Yang, and only three flavors - Nutella, peanut butter, and Oreo - contain fat.

Because the Food and Drug Administration does not yet regulate frozen yogurt labeling, the National Yogurt Association is working to clarify questions consumers may have about what qualifies as actual yogurt. In order to be yogurt, there must be a minimum of 10 million live cultures per gram of substance, says association spokesman Chuck Fuqua. "There is certainly a concern that if it's labeled yogurt, it should be yogurt."



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